Flipkart – The New Indian Express

Express press service

Mishra, however, notes that despite this growth, e-commerce penetration for most of these categories remains in the single digits, well below the country average and even lower compared to global benchmarks, where these categories are strongly in the double digits. in developed countries. economic, which implies a strong margin of growth.

She adds that overall e-commerce penetration in metros is much stronger and Tier 2 is still catching up. The breadth of the selection sold has doubled year on year, says Mishra, meaning customers are looking for more variety and a wider product range.

“We have seen an increase in the price range that consumers buy. Consistent with India, value continues to be the core, but we have seen consumers diversify, selling and buying at all price points.

Categories such as personal care, food and nutrition, auto accessories and home furnishings have a retail opportunity of over $10 billion, Mishra notes, adding that this makes them priority categories. for Flipkart, given the scale of the business.

The online retail giant is actively working in the toy category, according to Mishra.

“We’ve activated over 4,000 products in the last year and seen really good traction. There are trends like STEM toys that are really accelerating,” she adds.

Clean beauty and cruelty-free products also clearly emerged as a trend. Healthy snacking is another trend that has stuck after the pandemic, says Mishra.

NEW DELHI: E-commerce retailer Flipkart saw its books, general merchandise and home (BGMH) portfolio triple. Kanchan Mishra, Senior Manager – FMCG, Home and General Merchandise at Flipkart, told TNIE that the e-commerce giant expects these categories to grow and be a strong customer acquisition driver for the company. Mishra, however, notes that despite this growth, e-commerce penetration for most of these categories remains in the single digits, well below the country average and even lower compared to global benchmarks, where these categories are strongly in the double digits. in developed countries. economic, which implies a strong margin of growth. She adds that overall e-commerce penetration in metros is much stronger and Tier 2 is still catching up. The breadth of the selection sold has doubled year on year, says Mishra, meaning customers are looking for more variety and a wider product range. “We have seen an increase in the price range that consumers buy. Consistent with India, value continues to be the core, but we have seen consumers diversify, selling and buying at all price points. Categories such as personal care, food and nutrition, auto accessories and home furnishings have a retail opportunity of over $10 billion, Mishra notes, adding that this makes them priority categories. for Flipkart, given the scale of the business. The online retail giant is actively working in the toys category, according to Mishra. “We have activated over 4,000 products in the last year and found very good traction. There are trends like STEM toys that are really accelerating,” she adds. Clean beauty and cruelty-free products also clearly emerged as a trend. Healthy snacking is another trend that has stuck after the pandemic, says Mishra.